Don’t Compare Lawns

Don’t Compare Lawns
A mental health campaign made in collaboration with Northern California schools.

In college it’s easy to feel like everyone else has it all figured out. Better grades, better internships, a better life. Social media only makes it worse, showing perfectly curated moments that make you question your own path.

But the truth? Most of that grass is fake. No one shows the full story. Everyone’s dealt different cards, and we’re all growing at our own pace.

Don’t Compare Lawns is a reminder to stop looking over the fence and start focusing on yourself. Through bold posters, quirky mascots, and honest, approachable messaging, the campaign encourages students to take the energy they spend comparing and put it back into their own growth.

Because your journey is valid. Your timeline is real. And your lawn deserves the care.