Smudgeables is a non-binary plush toy created to bring comfort and courage to kids through play and emotional connection. The toy comes with a small crystal meant to be a pocket-sized reminder of bravery and self-love.

The founder approached me with the goal of creating a brand that felt inclusive, magical, and safe, a soft space for all kids to feel seen, especially those who don’t always find themselves represented in traditional toys. I developed the full brand identity and illustration system, bringing the world of Smudgeables to life with gentle colors, expressive characters, and a design language rooted in warmth, empowerment, and imagination.